Marta Marcos

VERIZON WIRELESS |MY FABULOUS QUINCE

Every year Verizon sponsors “My Fabulous Quince (“My Fabulous Fifteen,” the equivalent of Sweet Sixteen celebrations), targeting English-speaking, Hispanic teens: a national contest to win an all-expense paid party for 100 guests, a $10K cash prize and a $5K scholarship. The Quince celebration is a milestone in the lives or these girls, and they feel entitled to a big party. The idea behind the campaign was “Make it an A-list Quince,” since Jennifer Lopez and Grammy-winner band 3BallMTY were signed in to be part of the program that year.