SUAVE GOLD | COCONUT OIL INFUSION

A social campaign aimed to a new target for Suave Professionals –millennials.

The message: Truth is Gold. Suave Gold works as well as the expensive stuff for 10 times less money.

Teaming up with vloggers who do humorous twists on "beauty gurus," like Mamrie Hart, we help users discover the beautiful truth.

THE TRUTH IS COCONUTS!

Who knew coconut could be such a delicious food, even for your hair. Nuts for nuts like me? I buy it. Especially if I get the same yummy hot results like those hyper-expensive salon shampoos for 10 times less money. That's the truthness!