NATURE’S BOUNTY
HOW TO STAND OUT IN A SEA OF SAMENESS
The vitamin aisle is cluttered with brands that look and promise the same. To claim our position as thought leaders and give consumers a reason to trust us, we launched an integrated campaign, United by Healthy. After 50 years of experience, Nature’s Bounty has something for everyone, no matter our health needs.
Our campaign assets included a mix of TV awareness spots, educational videos to share our health expertise, and social media campaigns to deepen the emotional connection with our followers.
Basic educational content told through simple vector animation spread our health knowledge and positioned us as a thought leader.
With a wink to the Winter Olympics, this campaign elevates daily activities to the level of sports we all want to succeed at.
When the Attorney General asked us to educate the public on the nutritional updates to vitamin and herbs labels, we called our friends at Polyester to animate a couple of entertaining videos.
