FIAT 500 | SAN FRANCISCO'S LGBT LAUNCH

COME OUT AND PLAY. We don’t mind being a bit naughty and edgy. The Fiat 500 is our new object of desire: it walks away from ordinary while having fun.

OOH

WHAT FUN IS COMING OUT IF YOU DON'T GET TO PLAY? 

DIGITAL, Physical | THE ONE-NIGHT-STAND TEST DRIVE

Click the banner to be invited to a one-night-stand test drive - around your favorite nightclub.

At popular clubs, sexy Italian models mingle with the crowd, and selectively give out cards with their phone number. Upon calling, a recording answers: “Ready for a one-night stand? Test the 500 with me.”

DIGITAL AND TEST DRIVE.png

EXPERIENTIAL | STREET CHIC INFLUENCERS 

Well-known style influencers (i.e, designers, socialites, opinion leaders, bloggers, etc.) are invited to do style makeovers at the Castro and Mission, inspired by FIAT’s look.

The event is documented by The Sartorialist, by fashion photographer/blogger extraordinaire Scott Schuman (Vogue, Interview, GQ). With over 180K followers, The Sartorialist features candid pictures of real, stylish street fashionistas.

THE SARTORIALIST.png