ESTER-C
HOW TO FIZZ UP THE BETTER VITAMIN C
A newly approved superiority claim, triggered a total refresh of the brand: a new tone of voice –more personable, honest, witty–, a fresh, vibrant look and a bold creative campaign: We know a little about long, since Ester-C lasts longer than regular vitamin C, as it offers up to 24-hour immune support and it’s gentler on the stomach.
